Relationship building is a key component to building any business. This is especially true for physician practices. Currently in the healthcare arena, physicians do not have the time they once did in networking with their colleagues. A successful business development program within a practice should include a role for external networking and relationship building with other practices and medical entities, as well as community businesses.
Having a practice liaison provides the practice the opportunity to develop and nurture those necessary relationships needed to build referral sources. In addition, a practice liaison should participate in community events and programs that facilitate the direct-to-consumer relations.
Savvy’s liaisons are an extension to a practice’s team that offers the right skill set in developing those relationships. Our liaisons will work with current referral sources to strengthen and increase referrals, as well as target new referral sources.
Savvy utilizes a CRM (customer relations management) program that houses a complete database of physicians, liaison activities, and new patient accruements. We are able to provide detailed reports that help to assess, implement strategies and campaigns, and monitor results with our activities.