Digital Marketing

Healthcare has become highly competitive and it is vital for physician practices to embrace all venues of differentiating themselves and promoting their reputation.  This includes utilizing both traditional marketing tactics as well as the all-important digital marketing initiatives. Technology has advanced so quickly with the internet that conversations are now real-time. This new word of mouth has changed the world of healthcare.

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Exactly what is digital marketing? For practical purposes in the healthcare arena, and more specifically in a physician practice center, we are going to concentrate on specific initiatives. Today’s media landscape keeps getting more diverse—its broadcast, cable and streaming; its online, tablet and smartphone; its video, rich media, social media, branded content, banners, apps, in-app advertising and interactive technology products!

 

WHAT IS DIGITAL MARKETING FOR PHYSICIANS?
WEBSITE DESIGN & DEVELEOPMENT
REPUTATION MANAGEMENT
EMAIL MARKETING
CONTENT MARKETING
Social Media