Healthcare has become highly competitive and it is vital for physician practices to embrace all venues of differentiating themselves and promoting their reputation. This includes utilizing both traditional marketing tactics as well as the all-important digital marketing initiatives. Technology has advanced so quickly with the internet that conversations are now real-time. This new word of mouth has changed the world of healthcare.
Exactly what is digital marketing? For practical purposes in the healthcare arena, and more specifically in a physician practice center, we are going to concentrate on specific initiatives. Today’s media landscape keeps getting more diverse—its broadcast, cable and streaming; its online, tablet and smartphone; its video, rich media, social media, branded content, banners, apps, in-app advertising and interactive technology products!
Digital marketing is often overlooked by physician practices and may seem unnecessary. Ignoring digital marketing will thrust a practice behind and eventually losing their marketshare. With the dominance of mobil technology in cell phones, smart phone, and tablets the consumer is online a surplus of time. The combination of a well designed website, email marketing and social media management will all lead to branding your practice to provide a healthy online reputation.
Web Design and Development is an intricate part of the marketing plan. Surveys show that web presence is a critical part of any healthcare organization. Many people in today’s society will go to the web to research before calling or visiting a medical practice. Now that web queries are the main focus for information, the question you should be asking yourself is – Are you being found by search engines? Read More
The “reputation management” buzz in the healthcare industry, and more specifically surrounding physicians, is growing at a tremendous speed. In today’s ever-changing healthcare environment, it is essential that a physician practice understand what is necessary in portraying and maintaining a solid image to build their practice. Read More
Are you missing an opportunity to capitalize on your current and potential patients that can keep communication open. If your not using email marketing the answer to this question is yes! Accord to a study, 41% of people read emails every two hours. This number is increasingly rising yearly. In addition, 23% of the emails read are shared and /or receive a positive response. Read More
Content management is the engine behind the success of your online presence. The combination of keywords, quality information, and creative images helps with Search Engine Optimization (SEO), engagement and new website traffic! Read More
Social media management is a “must” in today’s digital era. Connecting with consumers where they spend a large amount of time researching, networking and seeking information can be beneficial for a practice. Read More