brendaeventWhat kinds of events are we talking about—and, what is event planning? Special events may be business related, purely social or somewhere in between.

So, why hire an event planner? It’s simple—individuals often find they lack the expertise and time to plan events themselves. Independent planners can step in and give these special events the attention they deserve.

Broadly speaking, there are two markets for event planning services: corporate and social.

The term “corporate” includes not only companies, but also charities and nonprofit organizations. Charities and nonprofit organizations host gala fundraisers, receptions, athletic competitions, and other events to expand their public support base and raise funds. Companies host trade shows, conventions, company picnic holiday parties, and meetings for staff members, board members or stockholders.

Savvy Events


Meeting Planners can perform and manage just about every and any task associated with planning a meeting. The meetings, events, conferences, seminars, symposia, and other gatherings that they plan range from simple and small to large and complex. Successfully hiring a professional meeting planner, whether on a temporary basis, project basis, or as a permanent staff member, depends on matching the person with the right skill set, attitude, and personality to the meetings that need to be planned and the tasks that need to be performed.

Brenda has worked with numerous organizations and businesses in doing a full array of events both for the business and the social arena. Some of the organizations she has assisted include: Chicago- American Association of Critical Care Nurses (AACN), Manasota Chapter of AACN, Suncoast Case Management Association, West Coast Case Management Association, BONES, Sarasota Economic Development Council, American Cancer Society, as well as numerous positions held in acute care hospitals, dialysis centers, extended care facilities and private businesses.

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