For founder and president Brenda Brouillette, Savvy has been an opportunity to provide physician practices and other healthcare entities strategic marketing initiatives and services as healthcare dynamics continue to change. Combining her nursing clinical background and leadership roles with the 16 years of business development and marketing experience in a variety of healthcare venues, she is able to bring an astute understanding and strong expertise in the niche of healthcare marketing.
Initially Brenda worked within a healthcare system where she implemented a marketing program and liaison role for a rehabilitation service line that consisted of eight cost centers. Seeing an opportunity for developing marketing programs in the private sector with physician practice groups, she joined Southeastern Spine Center & Research Institute as VP of Business Development & Community Relations. She then co-founded and served as COO of Southeastern Educational & Technical Institute for two years. In addition, she has volunteered and participated in nonprofit and community events, the Chamber, and as a co-chair for the Economic Development cluster in Sarasota for the Healthcare Simulation Initiative.
In 2007, she established Savvy Marketing Solution to provide consulting services for healthcare businesses in the Florida region. In 2008, she took this company to Maryland and Washington, D.C. In 2013, Savvy expanded to Northern Virginia.Next